OK! How should I start the story of us (us being 3 sisters! -- Big Sis, 2nd Sis, Little Sis)
setting up this 'loving e-boutique for happy baby'?
* Well... Stories are stories. They can be long...*
I was so unwilling to face it when the paediatric diagnosed my then
3-month-old son with ECZEMA. 'Oh my! Does it have to be Eczema?'. Hmm.. how I
hoped I heard it wrongly.
It had been known to me as some 'incurable' skin irritation since
I first heard of it from my cousin during my school time. Yet, it's very common
in babies and young kids. From what I googled from the web,
- 20% of babies and young children have Eczema
- 65% of patients developing symptoms in the first year of life
- 90% developing symptoms before age 5
My baby boy easily became one of the 20%. What I could do was only
to bow to the fate. I then cautiously followed what the paediatric advised:
'Use everything that's MILD to the skin to avoid any flare-up', at the same
time, hoping my little boy will outgrow this one day when he gets older.
* Yes, please! Let him outgrow Eczema soon, My Lord!*
The first thing I could do -- breast-feeding! Looking at the
little rashes and tiny red bumps on his delicate skin, I was so determined to
breast-feed him for at least a year, despite my many episodes of mastitis and
other difficulties like clogged milk ducts and engorgement.
Just so because studies show that breastfeeding may be protective
against allergies, and that Eczema is significantly rarer in breast-fed
children.
Then I started to look for baby cosmetic products that are mild to
his skin. Mild soaps, mild moisturiser. Moisturiser is a must for Eczema skin
to hydrate and 'seal in' the skin's own moisture. But I want no harsh chemical
or fragrance which can aggravate the rash.
I also looked for clothes that are at least 100% cotton, allowing
the skin to breathe and stay cool so that it won't get flare-up that easily.
I always believed that these were the least I could do as a mummy
of my little darling (aka Cherie!).
Having gone through all these, I discussed with my two younger
sisters whether we should bring in gentle, caring, quality baby stuff that's
suitable for Eczema babies and hence all babies, so that all concerned mummies
like myself can have more channels seeking the correct products.
We were thinking, organic cotton is the best option. Not only is it caring to baby's delicate skin, it's friendly to the planet! We then diligently
looked for 100% organic cotton garments from all around the world like
Australia, Europe and USA which promise both quality and fashion. And that's
how Cheery Cherie was started.
Now, we are constantly looking for quality yet caring organic
garments, and also exploring mild organic skincare for the most delicate baby skin.
Stay tuned to us!! ^-^
Indeed, we started real small, but we do hope to promise the best.
And we hope to spread the loving message, for our lovely babies, and for our
lovely home, the Earth.
* Children are a gift from the LORD; they are a reward from him. *
It's really not an easy job to set up an online boutique, especially
when we choose to be hands-on on everything, so as to keep our cost and hence
the price the lowest. As organic products are not cheap products, we hope that
pricing would not be the obstacle for us spreading the 'love' message and us
building the little business.
Hands on what? On just everything (searching filtering products,
design works, photo shooting, website...... endless). Without any design or IT
background, we learn everything, try everything, and hand-make everything. It hence
took us longer time than others setting up an online store. But it perfectly
presents our deepest passion and sincerity!
* See if you like our hand-made website --- Cheery Cherie! *
Through the many months of ups and downs, finally, it's about time
for the born of our happy darling -- Cheery Cherie. We would like to pre-launch
our website without the e-shop as a sneak preview. Please come and know more
about Cheery Cherie here:
We are glad that the opening of Cheery Cherie coincides with the
joyous and loving moment of the year where we welcome the day when the Christ
was born. Yes, the very merry Christmas!
Stay tuned as we'll announce our official opening of our e-shop
real soon. Don't miss it, especially we are offering special discounts for the
opening and festive season, and that most of our garments are not available
elsewhere in Singapore!
See you soon.
Cheers!
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